Introducing Joe
Joe’s coaching philosophy is built on three pillars: knowledge, collaboration, and relentless motivation.
His journey in the fitness industry began at just 16 as a swimming coach. Working closely with individuals of all ages, abilities, and physical limitations sparked a lifelong drive to master human biomechanics and movement optimisation. After years of dedicated study and hands-on application, Joe became an elite trainer at Kobox, one of London’s top fitness studios, where he led high-octane classes for three years.
Today, Joe runs his international coaching business from his base in Portugal, combining over two decades of coaching experience with advanced clinical certifications. He goes beyond standard personal training by bridging the gap between rehabilitation and elite performance, using precise assessment tools to build highly individualised programs.
If you are looking for a coach who will help you build a bulletproof body, cultivate an unstoppable mindset, and implement sustainable lifestyle habits, all while acting as your personal hype man, Joe is exactly who you need in your corner.
Clinical & Coaching Expertise
To provide truly comprehensive coaching, Joe holds advanced qualifications that span specialized rehabilitation, athletic conditioning, and holistic health.
Advanced Qualifications
- Level 4 lower back pain Management
- Level 4 obesity and diabetes Management
- FRA (functional range assessment)
- FRCms (functional range conditioning)
- Exercise referral specialist
- Pre and post natal exercise Specialist
- Posture alignment and correction exercises specialist
- Sports conditioning
- Advanced kettlebells
- Suspension training
- Pad work / boxing
- ASA level 1 & 2 swimming coach
Specialities
- Corrective & Rehab: Joint capacity, assessments, posture alignment, corrective exercises, mobility protocols, injury prevention and targeting lower back pain management.
- Strength & Conditioning: Advanced kettlebell mechanics, suspension training, functional hypertrophy, calisthenics and core stabilisation.
- Dynamic Performance: Pad work, boxing conditioning, sports-specific conditioning and swimming mechanics.
- Body Recomposition: Sustainable weight loss, toning and specialised metabolic management.